The Steps

When it comes to selling your home I’ve got you, every single step of the way. Here’s a general breakdown of the process and what you can expect.

GET IT READY
Make repairs and updates and give your home a thorough cleaning so it shows well.

SET THE PRICE
We will review comparable listings together and arrive at a price you feel comfortable with.

STAGE IT
Staging your home may be necessary to get you the largest return. I’ll walk you through everything!

TAKE PHOTOS
My photographer will make your home look its best!

MARKETING
I’ll market your home using photos and videos!

SHOW IT
This is often the hardest part as your home has to remain presentable and in tip top shape every day.

REVIEW OFFERS
I will negotiate on your behalf and review all offers with you.

CLOSING DAY
Schedule the closing, hand over the keys, collect the cheque!

Marketing

When it comes to selling your home, I’ve got you every single step of the way. Here’s a general breakdown of the process and what you can expect:

VISUALS

Vivid and eye-catching photos and videos get your home noticed and attract buyers who search online for your home. I’ll ensure we capture and highlight your home’s best features

EXPOSURE

Using Instagram and Facebook, I will market your property through the most popular social media networks for greater exposure

EVENTS

Weekend open houses will showcase your beautiful home!

Staging

Buyers want to imagine themselves in your home, which means the most neutral we can make your space look the better. Staged homes sell for 1-5% more; on a million dollar house – that’s $10,000-50,000 more money.

WHY STAGE YOUR HOME?

A key component in ensuring a successful sale is staging your home in order to give it a competitive edge.

  1. POTENTIAL BUYERS WILL BE MORE LIKELY TO FALL IN LOVE WITH YOUR HOME ONLINE
  2. STAGED HOMES SELL FOR MORE MONEY
  3. STAGED HOMES SELL FASTER THAN NON-STAGED HOMES

ONE

POTENTIAL BUYERS WILL BE MORE LIKELY TO FALL IN LOVE WITH YOUR HOME ONLINE

TWO

STAGED HOMES SELL FOR MORE MONEY

THREE

STAGED HOMES SELL FASTER THAN NON-STAGED HOMES

The Pricing

UNDERSTANDING MARKET CONDITIONS

Buyer’s Market 

A buyer’s market occurs when supply exceeds demand. Typically, sellers will drop their asking prices to gain an advantage in the market.

Seller’s Market 

A seller’s market arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.

Balanced Market 

Supply and demand are about the same. Sellers usually accept reasonable offers, while homes generally sit on the market for an average or typical length of time.

Pricing your home right means taking a variety of things into consideration. Here are somethings we factor into determining a sale price for your home.

PAST SALES

I’ll study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.

ACTIVE LISTINGS

I’ll study active listings to see what homes we’ll be competing with. Buyers tend to compare your home to these homes.

CONDITION

I’ll put myself in the buyer’s shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? These all factor into the final price.

THE MARKET

Pricing your home largely depends on what type of market we will be listing in. If it’s a buyer’s market you’ll be pricing lower, if it’s a seller’s market you’ll be pricing higher.